Brand Packaging System
for Shaina B. Miami
Project Overview
Client: Shaina B. Miami
Scope: Brand Packaging System
Role: Packaging Designer
Concept development, visual system, dielines, production-ready packaging
Final brand packaging across multiple products 
Product packaging render Packaging dieliines Shaina B. Miami is a beauty brand rooted in the vibrant energy of Miami, celebrating empowerment and self-expression through bold,
playful aesthetics.
The brand’s packaging system was developed to support a growing line of 12 beauty products with multiple variants, capturing Miami’s tropical spirit while maintaining strong visual consistency across the entire collection.
The flamingo logo became the foundation of the visual language, inspiring illustrated palm trees, playful kisses, and skyline motifs
that were integrated into a cohesive, recognizable brand identity.
This system was applied across collaborations with Ipsy and BoxyCharm, where the full creative process , from initial sketches and dielines
to physical prototypes and final print-ready artwork, brought each product to life across multiple formats and releases.
System extension - Miami Nights palette 
Packaging dieline & sleeve layout
Illustration & visual
concept exploration In addition to the core product line, the packaging system was designed to support special editions and tonal shifts without losing brand recognition. The Miami Nights palette was developed as an extension of the Shaina B. Miami visual language, maintaining the brand’s signature illustration style and typography while introducing a new color direction inspired by dusk and nightlife.
Multiple visual concepts were explored through original illustrations and layout studies before refining the final artwork. The structural dieline and sleeve were developed to ensure the packaging remained consistent with the rest of the collection while allowing the edition to stand out as a distinct yet connected release.
Developed a scalable brand packaging system for 12 beauty products with multiple variants.
Established a cohesive visual language applied across core collections and special editions.
Delivered production-ready artwork and dielines supporting brand growth and retail consistency.