Packaging & Structural Design
for
Frida Kahlo’s Licensed Fragrances
Frida Kahlo Corporation and Fantasy Fragrance collaborated to create a new licensed fragrance inspired by Frida Kahlo.
The process began with in-depth research into Frida Kahlo’s world, exploring her artistic legacy and cultural influence
to define the target consumer. From there, the focus shifted to selecting the perfect bottle and cap, transforming them
into a distinctive packaging design that seamlessly incorporated a variety of illustrations provided by Frida Kahlo Corp.
The goal was to create a design that not only housed the fragrance but also reflected Kahlo’s vibrant spirit and artistic vision.
As the fragrance took shape, the packaging design process unfolded.
Beyond packaging, the goal was to craft an immersive sensory experience by engaging touch, sight, and scent through a striking contrast of colors and textures. Multiple packaging concepts were explored through sketches and renderings, with a strong focus on reusability, ensuring that the final design could serve as both a fragrance container and an art piece.
