Packaging Design
for Shaina B. Miami Collection
Shaina B. Miami is a beauty brand rooted in the vibrant energy of Miami, embracing empowerment and self-expression
through bold aesthetics. The packaging concept for its 20+ product collection was designed
to capture the city’s tropical essence, ensuring each design reflected its vibrant and modern personality. The flamingo logo served as a foundation, inspiring illustrated palm trees, playful kisses, and the Miami skyline, all seamlessly integrated to create a fun yet cohesive brand identity. This identity became even more prominent in Shaina B. Miami’s collaboration with Ipsy and BoxyCharm, where a full-scale creative process, from initial sketches and dielines to prototypes
and final print-ready artworks, brought each design to life.
As the designs evolved, the focus remained on striking the perfect balance between bold visuals and functionality. Thoughtful material selection, finishes, and structural integrity ensured that each piece was not only visually compelling but also practical and production-ready. Every element underwent an iterative process of sketching, rendering, and technical refinement, leading to a packaging collection that captures the playful, trend-driven spirit
of Miami while maintaining a cohesive and high-quality execution.
