Retail Campaign Launch
for Sabrina Carpenter
Industry: Fragrance Retail
Scope: Retail Campaign Adaptation & Digital Asset Design
Role: Senior Graphic Designer
Visual merchandising, production-ready artwork, retail renderings, digital assets, and email marketing
For the launch of Sabrina Carpenter’s Lemon Pie, Ulta Mexico designated multiple table fixtures to showcase the campaign. Production-ready artwork was developed to transform each display area while maintaining the global brand guidelines and adapting the graphics to the retailer’s existing fixture system.
Following global brand approval, the adapted graphics were produced and installed across designated Ulta Mexico retail fixtures, bringing the campaign to life in store.
Beyond the retail installation, the campaign extended across Ulta’s Mexico digital channels. Digital assets were created to adapt both desktop and mobile web banners, email marketing, and social media, maintaining a consistent visual identity across every customer touchpoint.
Outcome
Adapted a global campaign for a localized retail and digital launch in the Mexican market.
Produced production-ready retail graphics and digital assets while maintaining global brand standards.
Delivered creative assets across retail displays, website, email marketing, and social media.