Tairo Group Website Redesign
Project Overview
Client: Tairo Group
Scope: Website Redesign & UX Architecture
Role: UX/UI Designer
Information architecture, wireframes, UI design, interactive prototype, developer handoff
Tairo operated as three independent divisions, Tairo International, Somar, and Fantasy Fragrance, each with its own audience, offerings, and digital presence. This fragmented structure made it difficult for users to understand the company’s full scope and navigate between divisions seamlessly.
The challenge was to unify these entities under a single digital umbrella, Tairo Group,
while preserving the identity and clarity of each division. The redesigned website needed to establish a clear information architecture that communicated the group structure, supported diverse content types, and allowed users to quickly access each division’s offerings.
A unified digital experience was designed to consolidate all divisions under Tairo Group, creating a clear, scalable structure that improves navigation and user understanding.
Early wireframes focused on simplifying navigation, organizing content by division, and improving overall clarity of the user journey